To deliver the presentation and be able to deal with challenges and questions in the way they did was fantastic Mike Wood, United Utilities network business manager

More than 100 schools, colleges and youth groups from across the North West were recently given the chance to make a radio advert, focused on one of our core educational messages.

Students were asked to base their ads on one of our three customer campaigns -Think Before You Flush (encouraging customers not to flush the wrong things down the loo); water efficiency (saving water and money around the home) and reservoir safety (warning customers of the potentially fatal consequences of swimming in our reservoirs).

At stake was the opportunity for the winning ad to be broadcast on local commercial radio for a whole week.

Three finalists - Salford City College, St Michael’s Church of England High School in Crosby and Churchtown Primary in Southport - were invited to our HQ in Warrington to pitch their ads to an expert panel of United Utilities judges.

In the end, Salford City College’s Think Before You Flush gangster style advert, and Churchtown Primary’s superhero themed water efficiency advert were crowned joint winners – and both received airtime.

Salford city collegeChruchtown priary

Rose Francis, United Utilities campaigns manager said: “We were very impressed with all the adverts this year – all of them could have been worthy winners. The finalists had done their research and got our key messages across in a way that’s sure to appeal to the younger generation.”

Mike Wood, United Utilities network business manager added: "When I recall what I was like at their age...I'm not sure I would have been able to come in to a FTSE 100 company's head office, into their board room and pitch to a group of managers about a subject that up to a few months ago, I knew little about.

“To deliver the presentation and be able to deal with challenges and questions in the way they did was fantastic.”

Watch the short video below to see how the day went.

If you would like to send us a comment about this report, please email our Head of Sustainability, Chris Matthews